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GJEPC's 'Jewels UnBounded' showcases India's high Fashion & Jewellery in Hong Kong

29 september 2023

The Gem and Jewellery Export Promotion Council of India (GJEPC) hosted "Jewels UnBounded" in Hong Kong on the evening of September 21, 2023. The event showcased India's rich and diverse range of gemstones, jewellery, and textiles to the discerning buyers from across Asia.

Supported by Consulate General of India, Hong Kong, and Department of Commerce, Government of India, this scintillating event, Jewels Unbounded, was timed concurrently with the Jewellery & Gem Fair, a significant industry gathering that attracts buyers from the entire spectrum of Asia. The Associate partner for the GJEPC’s Jewels UnBounded was ENTICE by KGK.

The event was graced by distinguished guests, including H.E. Mr. Pradeep Kumar Rawat, the Ambassador of India to the People's Republic of China, accompanied by Mrs. Shruti Rawat, as well as Ms Satwant Khanalia, serving as the Consul General at the Consulate General of India in Hong Kong, Mr Kent Wong, the Managing Director of Chow Tai Fook and others.

Ms Satwant Khanalia, the Consul General at the Consulate General of India in Hong Kong said, “It is no coincidence that diamonds, gems and jewellery constitute 90% of India’s commodity exports to Hong Kong, which functions as the hub for further re-exports in this region. Indian haute couture … and countless weaves and styles, are unparalleled in beauty and rich in history. Today’s show combines the best of both these worlds, and I am confident this will raise the profile of India in the gems and jewellery and fashion sectors.”

Mr Vipul Shah, Chairman, GJEPC, added, “The gem and jewellery trade between India and Hong Kong has remained robust, culminating in a total trade value of $15.56 billion in 2022. For India, Hong Kong has been the second largest gem and jewellery export destination accounting for $8.63 billion in 2022. However, the introduction of "Jewels UnBounded" signifies a significant shift in our approach."

Mr R. Arulanandan, Director, Department of Commerce, Union Ministry of Commerce & Industry, Government of India, said, “The Government will continue to facilitate exporters by providing a conducive business environment. After the India-UAE Comprehensive Economic Partnership Agreement (CEPA) and India-Australia Economic Cooperation and Trade Agreement (ECTA), the Govt. is also negotiating FTAs with the UK, EU, Gulf Cooperation Council (GCC), Israel, and Southern African Customs Union (SAU)."

Mr Kent Wong, MD, Chow Tai Fook, said, “India has undoubtedly played a significant role in the gem and jewellery industry globally. I firmly believe that together we possess the potential to generate greater success.”

GJEPC’s global brand ambassador Ms. Manushi Chillar, former Miss World, said, “Jewels UnBounded is a highlight of the artistry, creativity, diversity & modernity that define India’s jewellery industry. Through Jewels Unbounded, we are celebrating the magical union of fashion and jewellery."

Apart from this, India was also part of the Hong Kong show. The India Pavilion proudly showcased the talent and skill of the Indian exhibitors and artisans. India Pavilion featured 149 booths spread over 1452 sqm, occupied by 115 exhibitors showcasing a wide array of jewellery spread over two venues of the HKCEC and Asiaworld expo.

The Government of India views the sector as a thrust area for export promotion. At the 40th edition of the Jewellery World Awards (JWA) held in Hong Kong, a momentous occasion unfolded as Mr Vipul Shah, Chairman of the Gems & Jewellery Export Promotion Council (GJEPC), was bestowed with the prestigious 'Extraordinary 40' accolade.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished