India is the strongest performer in the second quarter with Y-o-Y retail sales growth, among the top four global platinum jewellery markets, according to ‘Platinum Jewellery Business Review’ (PJBR) published by global platinum marketing organisation Platinum Guild International (PGI).
In India, platinum jewellery experienced substantial growth in the second quarter, compared with the same quarter of 2022, driven by a strong bridal season, the Akshaya Tritiya festival season and the effectiveness of retail activation programmes.
PGI’s strategic partners reported an average growth of 23% year-on-year in platinum jewellery retail sales, attributed to the impactful campaigns for Platinum Love Bands and Platinum Evara; a successful Platinum Seasons of Love retail push; and the effectiveness of PGI’s training programmes, which facilitated higher conversions and active upselling.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
