Zoya, a distinguished brand from the House of Tata, presents 'Her Becoming,' an exquisite collection of rare white diamond jewels that translate the iconic geometry of ancient Ikat into wearable art. The collection was launched by Ajoy Chawla, CEO of Titan’s jewelry division, and Zoya’s brand ambassador, Sonam Kapoor.
'Her Becoming' signifies a creative milestone for the maison. Its aesthetic brilliance is showcased through a blend of unexpected diamond shapes that set this collection apart. Rare Cadillac, trapezoid, and custom-cut baguette diamonds are meticulously crafted from raw stones, revealing their fiery brilliance and remarkable luminosity. Careful attention to the setting of these rare gems establishes a harmonious fusion of shape and color, offering a breathtaking assortment of contemporary classics.
Ajoy Chawla remarked, "As a brand with deep Indian roots, Zoya is proud to introduce this groundbreaking collection, which pays homage to India's rich heritage of jewelry craftsmanship and translates traditional Indian inspiration into timeless designs with universal appeal."
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
