Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future

Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...

28 october 2024

Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki

The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...

14 october 2024

James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration

London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...

07 october 2024

Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products

Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...

30 september 2024

Paul Zimnisky: China key for sustained recovery in demand for natural diamonds, prices

The curtailing of upstream and midstream natural diamond production in the past months is starting to have an effect on prices, according to the New-York-based independent diamond and jewellery analyst and consultant, Paul Zimnisky. He told Rough & Polished’s...

23 september 2024

Two Dubai companies collaborate with PartyNite to form GoldVerse

26 october 2023

Dubai based companies Aumverse FZCO and Createrse FZCO are collaborating with PartyNite to join the exciting world of metaverse to form 'GoldVerse'. This strategic partnership marks a significant step towards bringing together the gold jewellery dealers of the MENA region under one roof creating a unique and immersive experience for traders and consumers alike.

Leading brands of Indian origin will also mark their presence on GoldVerse. This collaboration also marks the commencement of PartyNite's worldwide expansion, unveiling the metaverse in all its splendour, enhanced by the immersive technologies.

The GoldVerse is set to revolutionize the way gold enthusiasts interact with the precious metal. Users will have the opportunity not only to view but also create a diverse range of gold jewellery designs but also to try them on and make purchases seamlessly. These purchases will have strong logistical backing as each jewellery brand within the GoldVerse will establish its own delivery mechanism, while the backend processes will be expertly managed by Partynite.

Rajat Ojha, CEO of Partynite shared, "This collaboration opens up exciting opportunities for traders and consumers, offering them a one-stop destination to explore thousands of brands and designs. It is a great phygital experience as the seamless try-on feature and buying options, coupled with real-time market information, will revolutionize the way people interact with gold in the metaverse."

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished