Varvara Dmitrieva: The jewelry industry of Yakutia is distinguished by its creativity, unique cultural code and conservation of traditions

Varvara Dmitrieva, Associate Professor and Head of the Department of Precious Stones and Metals Processing Technologies of the North-Eastern Federal University, told Rough&Polished about the results of the Forum of jewelry Craftsmanship and the prospects...

16 april 2024

Valery Budny: There is no strategy and legislation in Russia enabling the full cycle processing of precious raw materials within the country

Valery Budny, Head of the Jewelry Russia program and CEO of the JUNWEX media holding, told Rough&Polished about the results of the meeting and pressing issues in the precious metals and precious stones (PMPS) and the jewelry sectors.

11 april 2024

Paul Zimnisky: Natural diamonds face the risk of eroding their appeal if constantly discounted

New York-based independent diamond and jewellery analyst and consultant Paul Zimnisky told Rough & Polished’s Mathew Nyaungwa in an exclusive interview that the industry should do away with discounts. He said the industry should treat natural diamonds...

01 april 2024

Edahn Golan: Lab-grown diamond prices to continue declining

In an exclusive interview with Rough&Polished's Mathew Nyaungwa, Edahn Golan, proprietor of the eponymous Edahn Golan Diamond Research and Data, predicted that the prices of lab-grown diamonds would continue to decline, especially at the retail and...

25 march 2024

ADPA’s Ellah Muchemwa: G7 restrictions to bring extra costs from diamond mining to retail

The African Diamond Producers Association (ADPA), which has openly registered its disdain for the G7’s rough diamond trade restrictions, is of the opinion that the move will bring extra costs on all stages, from mining to retail. ADPA executive...

18 march 2024

De Beers Forevermark brings best sellers from the Forevermark Avaanti Collection for Diwali

27 october 2023

This Diwali, De Beers Forevermark brings back its bestselling collection, Forevermark Avaanti Collection.

The line is built on a simple, strong yet versatile design idea that complements outfits of the day. It embodies a spirit of possibility, inspiring the wearer to realise their power and make a lasting statement every day. The Avaanti silhouette features a signature wrap aesthetic, drawing a symbolic arc of open or ‘unfinished’ circles on ears, fingers, wrists, and necks.


Amit Pratihari, Vice President of De Beers Forevermark said: "In this year's festive jewellery trends, there's a notable inclination towards sustainability and ethical sourcing, and the Forevermark Avaanti Collection not only embraces these values but also ensures that each piece tells a unique story, adding an extra layer of significance to the jewellery choices made during this special time of the year. These pieces empower women to express their true selves, drive positive change, and make a statement of their choosing this Diwali."

Each diamond in the collection comes with De Beers Forevermark’s unique inscription number that bears the assurance of each diamond being beautiful, rare, and responsibly sourced. Worn together or alone, these earrings, pendants, bracelets, necklaces and rings make a bold statement of confidence, adding to the ever-evolving story of those seeking their next adventure.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished