This Diwali, De Beers Forevermark brings back its bestselling collection, Forevermark Avaanti Collection.
The line is built on a simple, strong yet versatile design idea that complements outfits of the day. It embodies a spirit of possibility, inspiring the wearer to realise their power and make a lasting statement every day. The Avaanti silhouette features a signature wrap aesthetic, drawing a symbolic arc of open or ‘unfinished’ circles on ears, fingers, wrists, and necks.
Amit Pratihari, Vice President of De Beers Forevermark said: "In this year's festive jewellery trends, there's a notable inclination towards sustainability and ethical sourcing, and the Forevermark Avaanti Collection not only embraces these values but also ensures that each piece tells a unique story, adding an extra layer of significance to the jewellery choices made during this special time of the year. These pieces empower women to express their true selves, drive positive change, and make a statement of their choosing this Diwali."
Each diamond in the collection comes with De Beers Forevermark’s unique inscription number that bears the assurance of each diamond being beautiful, rare, and responsibly sourced. Worn together or alone, these earrings, pendants, bracelets, necklaces and rings make a bold statement of confidence, adding to the ever-evolving story of those seeking their next adventure.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
