Jewelry retail chain 585*GOLDEN has published a rating of Russian cities with the highest demand for wedding rings in 2023.
The analytical center of the company compared the sales of wedding rings in all 420 cities of the brand's presence in Russia.
According to the number of units sold, the top 10 cities are St. Petersburg, Novosibirsk, Rostov-on-Don, Moscow, Yekaterinburg, Krasnoyarsk, Krasnodar, Sochi, Tyumen, Voronezh. Rings from 585*GOLDEN were chosen on average by every tenth couple of newlyweds in these cities.
Interestingly, the average receipt for products in St. Petersburg and Moscow did not become the highest in the country - it amounted to 15,447 and 17,157 rubles, respectively, while in southern Krasnodar and Rostov–on-Don it was about 18.5 - 19.0 thousand rubles for an engagement ring.
The company also notes that wedding rings show price stability. With an overall price increase for gold jewelry by 25% in 2023, the average receipt for wedding rings increased by only 6.16% compared to the previous year.
Franchise company 585*GOLDEN was founded in St. Petersburg in 2000, and today it is the largest jewelry retail chain in Russia.
Alex Shishlo for Rough&Polished
