Jewellers in India are cashing in on the occasion of Dhanteras, the auspicious day that starts Diwali festivities, by offering up to 30 per cent discount to cashback offers to lure buyers.
Traditionally, buying gold, diamonds, and other precious items on Dhanteras is believed to bring good fortune. Numerous jewellery companies, such as Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds, among others, have unveiled a range of deals and discounts to enhance the prosperity of their customers during the festival.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
