Tata Group’s Titan plans to take its brand Tanishq to global markets to cater to the Indian jewellery lovers. Recently, a Tanishq store was opened in Dubai, and the brand aims to replicate this with a store in the US.
According to a statement from the company, the opportunity for the jewellery division during the financial year 2022- 2023 as well as over the medium term is excellent. Apart from the low market share, increasing competitive advantage and brand preference, the jewellery division is continuing to push many levers for growth.
Following two years of disrupted wedding seasons, Titan is confident that this year will bring strong jewellery sales without any significant disruptions. Although gold prices are high, the pent-up demand is expected to bring increasing demand for Tanishq's jewellery.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
