The analytical center of the 585*GOLDEN jewelry chain noted an increase of 81% in sales of gold bracelets and chains in September-October 2023 by 51% compared to the same period of 2022.
The leader in the number of sales by a large margin was St. Petersburg. Novosibirsk came in second place, and Moscow came in third. The other members of the top-10 list were Rostov-on-Don, Yekaterinburg, Krasnoyarsk, Sochi, Tyumen, Omsk and Krasnodar.
Gold chains and bracelets are attractive jewelry for investment. According to analysts, the increase in sales is attributed to the market turbulence and the growth of exchange prices for gold. Jewelry prices do not depend as much on market fluctuations as the prices of gold coins and bullion.
The increase in the price of chains and bracelets as compared to last year is even lower than in general for jewelry, and amounted to only 20%, while gold process on the stock exchange rose by 80%.
The value of the average purchase receipt in different cities differed significantly. The most expensive bracelets were purchased by customers in the Moscow region (the average receipt value in the region was 26,614 rubles), in the Perm Region (20,634 rubles) and in Sochi (20,189 rubles). The Krasnodar Territory (7,100 rubles) and the Kabardino-Balkarian Republic (7,910 rubles) spent the least on bracelets.
In the capital, jewelry was purchased on average for 16,554 rubles. In St. Petersburg - for 13,669 rubles. The average online receipt for bracelets was 13,190 rubles.
The highest prices on gold chains were recorded in the Khanty-Mansi Autonomous Okrug (29,249 rubles), in the Rostov Region (28,343 rubles) and the Krasnodar Territory (26,966 rubles). The Chelyabinsk Region spent the least on chains, the average check was around 13,195 rubles.
In Moscow, chains were bought on average for 22,579 rubles, in St. Petersburg for 19,545 rubles. The average value over the network was 20,509 rubles.
The most popular chain and bracelet weavings among customers during the reporting period were "Double Rhombus", "Nonna", "Bismarck", "Triple Rhombus" and "Thread".
Alex Shishlo for Rough&Polished
