According to the analytical center of 585*GOLDEN jewelry retailer, online jewelry shopping is most popular among residents of Moscow and the Kamchatka Territory, where the share of purchases via the Internet and a mobile application amounted to 44% and 42% of total sales, respectively.
The company's online customers often purchase jewelry in the Nizhny Novgorod region (39%), Kostroma, Samara and Sakhalin regions (38% each).
In St. Petersburg, the hometown of 585*GOLDEN, the share of online sales was 26%, and in the Leningrad Region it amounted to 18%.
The least popular online shopping format is in the Republic of Kalmykia and Karachay-Cherkessia at 6% of total sales.
Online shopping is especially popular among young women aged 25-44.
The majority of purchases (about 80%) are made through the mobile application of 585*GOLDEN.
As for the dynamics of the online sales channel, this year it has grown by 53% compared to 2022, according to the company's experts.
Alex Shishlo for Rough&Polished
