The world's first creative marathon (also known as creathon) for the development and promotion of jewelry products was held in Yakutsk. The event took place during the "Digital Diamond" federal forum, the press service of the Corporation for the Development of the Far East and the Arctic reported.
The event was attended by more than 50 people, each of whom had their own role: jeweler, project manager, designer, photographer, technologist, marketer, etc.
Under the guidance of experienced mentors from Moscow, Minsk and Almaty, the teams were engaged in the development of new jewelry samples, organized advertising campaigns and marketing strategies.
A group of authors from Kazakhstan had the winning hand at the creathon. They presented a project for the development of the "Eder Saas" jewelry collection. The team received 500,000 rubles for the implementation of the project, rg.ru reports.
Alex Shishlo for Rough&Polished
