Varvara Dmitrieva: The jewelry industry of Yakutia is distinguished by its creativity, unique cultural code and conservation of traditions

Varvara Dmitrieva, Associate Professor and Head of the Department of Precious Stones and Metals Processing Technologies of the North-Eastern Federal University, told Rough&Polished about the results of the Forum of jewelry Craftsmanship and the prospects...


Valery Budny: There is no strategy and legislation in Russia enabling the full cycle processing of precious raw materials within the country

Valery Budny, Head of the Jewelry Russia program and CEO of the JUNWEX media holding, told Rough&Polished about the results of the meeting and pressing issues in the precious metals and precious stones (PMPS) and the jewelry sectors.

11 april 2024

Paul Zimnisky: Natural diamonds face the risk of eroding their appeal if constantly discounted

New York-based independent diamond and jewellery analyst and consultant Paul Zimnisky told Rough & Polished’s Mathew Nyaungwa in an exclusive interview that the industry should do away with discounts. He said the industry should treat natural diamonds...

01 april 2024

Edahn Golan: Lab-grown diamond prices to continue declining

In an exclusive interview with Rough&Polished's Mathew Nyaungwa, Edahn Golan, proprietor of the eponymous Edahn Golan Diamond Research and Data, predicted that the prices of lab-grown diamonds would continue to decline, especially at the retail and...

25 march 2024

ADPA’s Ellah Muchemwa: G7 restrictions to bring extra costs from diamond mining to retail

The African Diamond Producers Association (ADPA), which has openly registered its disdain for the G7’s rough diamond trade restrictions, is of the opinion that the move will bring extra costs on all stages, from mining to retail. ADPA executive...

18 march 2024

PGI positions platinum as the preferred jewellery business differentiator

14 december 2023

At the 2023 China Platinum Jewellery Summit in end-November 2023, Platinum Guild International-China unveiled an ambitious five-year ambition to position platinum as the preferred business differentiator within the jewellery sector.

Through programmes that target both consumers and trade partners, PGI aims to enhance consumer demand and awareness while garnering support and cooperation from partners and retail brands.

Ben Tan, who was appointed PGI’s director of Strategic and Consumer Marketing in August 2023 said: “Platinum is not just traditionally recognised as a symbol of love but also carries emotional significance. Through PGI’s efforts, consumers have become more knowledgeable about platinum. The purchase conversion rate of consumers with platinum knowledge is five times higher than those unfamiliar with the metal."

Tan also underscored the importance of effective communication and understanding consumer needs in bolstering platinum’s position in the market.

A recent survey pointed to growing awareness of platinum’s unique value in enhancing brand image and attracting younger consumers. Platinum not only rejuvenates brands but also offers consumers an unparalleled fresh experience. Its value therefore lies not just in its inherent substance but also in its capacity to offer innovative and unique choices to consumers, positively influencing the development of the entire jewellery industry.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished