A Russian jewelry retailer 585*GOLDEN opened the first store of the new format in the Eco Park shopping center in Murino near St. Petersburg.
The architectural solutions and design concept of the retail space reflect the updated brand positioning.
The new retail format focuses on traditional, family values. So, on the light panels that create the atmosphere of the trading floor, a happy family is represented: a husband, wife and two children.
The structure and density of the window lighting has changed – the innovative warm light gives more shine to precious stones and crystals and additionally accentuates the decorations in the display. Directional lighting was also added to the trading floor.
"We used warm white light, which creates a more cozy, "homey" atmosphere. Such a lighting solution is already available in the world's leading practices, it is used in premium European brands – and now it will be presented to the Russian buyer," the company's press service said.
Alex Shishlo for Rough&Polished
