Kalyan Jewellers plans to increase the contribution of its Candere brand to its bottomline by adding more physical stores, a number of which are lined up for the coming quarters.
With the launch of more standalone offline stores, Candere, which began life online, aspires to become a destination for lightweight and studded jewellery, particularly appealing to Gen Z and working women, said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers.
“Unlike the flagship brand Kalyan Jewellers, Candere is not hyperlocal. It is a brand with standardised products available nationwide. The company's future outlook involves a synergistic relationship between Kalyan and Candere. Kalyan's offline expertise will now be applied to Candere's stores,’’ added Ramesh Kalyanaraman.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
