The Titan Company plans to add 14 more Tanishq stores in India by the end of FY24, building on the 30 stores it introduced in the past nine months. At present, the company has over 410 Tanishq stores in the country.
Internationally, the company will add approximately 50 jewellery stores by FY27, supplementing the current 14 stores across the globe.
Furthermore, the company aims to extend its Zoya brand by adding 7 stores by FY25, joining the existing 8 outlets in India.
The Indian jewellery market easily offers an opportunity to have 1000 plus stores, but Titan is not in a hurry, as going too fast could harm quality and customer experience. The company wants to achieve a run rate of 40-50 stores per year.
Internationally, Titan’s jewellery stores are currently located in the northern US and three other countries - UAE, Qatar, and Singapore.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
