FURA Gems introduced its mine-to-market program 'Celebration Sapphires' to the Indian market, coinciding with the occasion of Valentine's Day.
This initiative showcases a stunning range of pink sapphire jewellery, crafted in collaboration with world renowned manufacturers namely KGK, Jewelex, Caara, Kama Jewelry, Midas Diamonds, Laxmi Diamond, Sanghi Jewellers, and Priority Jewels.
The decision to unveil this program in India was partly influenced by the country's burgeoning jewellery market, considered amongst the fastest growing and most promising globally, poised for a double-digit growth over the next few years. Furthermore, a recent market research commissioned by FURA Gems underscores the strong demand in India for Colored gemstone jewellery.
Commenting on the launch of FURA Celebration Sapphires, Dev Shetty, Founder and CEO of FURA Gems, expressed his enthusiasm, stating, “Origin-certified Pink Sapphires present a tremendous opportunity for the Indian Retail Jewellery Industry, catering to customers' desires for uniqueness, value, and superior quality. Pink sapphires have garnered significant market traction worldwide, particularly among luxury brands expanding their offerings of precious Colored gemstone jewellery. Given India's vast consumer base, increasingly attuned to global trends, it's a natural progression for FURA to extend its market presence in the region.”
To further enhance the mine-to-market offering, each piece of jewellery is accompanied by the Provenance Proof Blockchain, guaranteeing traceability to the mine of origin, reinforcing FURA's position as a trusted choice for gemstone enthusiasts.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
