Online sales of the 585*GOLDEN jewelry store chain increased by 89% in 2023 compared to the previous year. The company's total revenue increased by 30% and turnover by 29.9%, amounting to 40 billion rubles excluding VAT.
According to the press service of 585*GOLDEN, in 2024, the retailer predicts an even greater increase in online sales by at least 100%.
The share of online sales in its total revenue currently stands at 10%. At the same time, e-commerce shows much higher demand in some regions.
In Moscow, online purchases account for 44% of all sales, in the Kamchatka Territory - 42%, in the Nizhny Novgorod region - 39%, in the Kostroma, Samara and Sakhalin regions - 38% of total sales.
The jewelry network's customer base now stands at more than 21 million individuals. In terms of the number of retail outlets, 585*GOLDEN remains the largest jewelry store chain in Russia with 965 stores in 420 Russian cities.
Alex Shishlo for Rough&Polished
