The 585*GOLDEN jewelry chain together with SDEK logistics company analyzed which jewelry is trending on the brand's online storefronts on the eve of March 8 holiday and in which regions of Russia women receive the most generous gifts.
The most popular jewelry that is purchased on the company's website and mobile application as a gift are congo earrings made of gold without inserts and gold earrings with semiprecious stones such as amethysts, topazes and garnets.
In addition to them, the top jewelry items that are ordered online for the women's holiday includes thin gold chains with Anchor and Singapore weaving, gold rings with cubic zirconia, as well as budget silver earrings with crystals and Red Thread bracelets with gold and silver pendants.
It is noteworthy that children's jewelry - earrings for girls with the image of hearts, butterflies and cartoon characters made of gold and silver - have also become a frequent online order.
"Women are not only the main target audience, but also the main jewel of our brand," commented Olga Semina, First Deputy General Director of the 585*GOLDEN jewelry chain.
"Even among men's online purchases during the year, 57% fall on products for Her, that is, jewelry is purchased as a gift. And, of course, March 8 is one of the main reasons for shopping."
Among the male audience, the largest average receipts for jewelry gifts purchased online were recorded in Moscow, Nizhny Novgorod, Volgograd, St. Petersburg, Novosibirsk and Rostov-on-Don.
Moscow, Kamchatka, Nizhny Novgorod, Kostroma, Samara and Sakhalin regions became the leaders in the share of orders via the Internet, which accounted for about 40% of jewelry purchases.
Alex Shishlo for Rough&Polished
