Varvara Dmitrieva: The jewelry industry of Yakutia is distinguished by its creativity, unique cultural code and conservation of traditions

Varvara Dmitrieva, Associate Professor and Head of the Department of Precious Stones and Metals Processing Technologies of the North-Eastern Federal University, told Rough&Polished about the results of the Forum of jewelry Craftsmanship and the prospects...

16 april 2024

Valery Budny: There is no strategy and legislation in Russia enabling the full cycle processing of precious raw materials within the country

Valery Budny, Head of the Jewelry Russia program and CEO of the JUNWEX media holding, told Rough&Polished about the results of the meeting and pressing issues in the precious metals and precious stones (PMPS) and the jewelry sectors.

11 april 2024

Paul Zimnisky: Natural diamonds face the risk of eroding their appeal if constantly discounted

New York-based independent diamond and jewellery analyst and consultant Paul Zimnisky told Rough & Polished’s Mathew Nyaungwa in an exclusive interview that the industry should do away with discounts. He said the industry should treat natural diamonds...

01 april 2024

Edahn Golan: Lab-grown diamond prices to continue declining

In an exclusive interview with Rough&Polished's Mathew Nyaungwa, Edahn Golan, proprietor of the eponymous Edahn Golan Diamond Research and Data, predicted that the prices of lab-grown diamonds would continue to decline, especially at the retail and...

25 march 2024

ADPA’s Ellah Muchemwa: G7 restrictions to bring extra costs from diamond mining to retail

The African Diamond Producers Association (ADPA), which has openly registered its disdain for the G7’s rough diamond trade restrictions, is of the opinion that the move will bring extra costs on all stages, from mining to retail. ADPA executive...

18 march 2024

585*GOLDEN studies jewelry online order trends in Russia ahead of March 8 holiday

07 march 2024

The 585*GOLDEN jewelry chain together with SDEK logistics company analyzed which jewelry is trending on the brand's online storefronts on the eve of March 8 holiday and in which regions of Russia women receive the most generous gifts.

The most popular jewelry that is purchased on the company's website and mobile application as a gift are congo earrings made of gold without inserts and gold earrings with semiprecious stones such as amethysts, topazes and garnets.

In addition to them, the top jewelry items that are ordered online for the women's holiday includes thin gold chains with Anchor and Singapore weaving, gold rings with cubic zirconia, as well as budget silver earrings with crystals and Red Thread bracelets with gold and silver pendants.

It is noteworthy that children's jewelry - earrings for girls with the image of hearts, butterflies and cartoon characters made of gold and silver - have also become a frequent online order.

"Women are not only the main target audience, but also the main jewel of our brand," commented Olga Semina, First Deputy General Director of the 585*GOLDEN jewelry chain.

"Even among men's online purchases during the year, 57% fall on products for Her, that is, jewelry is purchased as a gift. And, of course, March 8 is one of the main reasons for shopping."

Among the male audience, the largest average receipts for jewelry gifts purchased online were recorded in Moscow, Nizhny Novgorod, Volgograd, St. Petersburg, Novosibirsk and Rostov-on-Don.

Moscow, Kamchatka, Nizhny Novgorod, Kostroma, Samara and Sakhalin regions became the leaders in the share of orders via the Internet, which accounted for about 40% of jewelry purchases.

Alex Shishlo for Rough&Polished