Dmitry Lazarev has been appointed General Director of the 585* GOLDEN jewelry chain.
Previously, he held senior positions at Sunlight, M.Video-Eldorado and Sotmarket.
The 585* GOLDEN company highly appreciated Lazarev's experience in finding and creating new mechanics and services to attract and retain customers in offline and online sales channels.
585* GOLDEN is the leader in the number of retail outlets in the Russian Federation, represented by almost one thousand stores in 420 cities and 80 regions of the country.
In addition to the potential in retail, the company has an online customer base of more than 21 million people, an online store with a wide range of jewelry, a mobile application and other opportunities for multiple online growth.
One of the important vectors of its development, 585* GOLDEN declares an omnichannel approach to sales, which dictates the change in the composition of top management.
Alex Shishlo, Editor in Chief of the European Bureau Rough&Polished
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