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Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki
The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...
14 october 2024
James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration
London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...
07 october 2024
Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products
Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...
30 september 2024
Paul Zimnisky: China key for sustained recovery in demand for natural diamonds, prices
The curtailing of upstream and midstream natural diamond production in the past months is starting to have an effect on prices, according to the New-York-based independent diamond and jewellery analyst and consultant, Paul Zimnisky. He told Rough & Polished’s...
23 september 2024
Vladimir Pilyushin: The jewelry market is not stand-alone and moves by the same laws as other markets
Vladimir Pilyushin is editor-in-chief of Russian Jeweler, a leading magazine about the jewelry industry in Russia. He told Rough&Polished about his view on the evolution of the jewelry industry in Russia and touched upon some of its problems.
16 september 2024
De Beers unveils new diamond verification tool for retail businesses
It said the device rapidly screens both loose diamonds and diamonds set in jewellery and has a zero per cent ‘false positive rate’, meaning it will never pass an LGD as a natural diamond.
“Buying a diamond is one of the most emotionally significant purchases a person will make so it’s essential that consumers have assurance that their purchase is authentic and represents the value they expect,” said chief executive of De Beers Brands, Sandrine Conseiller.
“With many consumers being unaware that every LGD can be readily and reliably detected due to growth structures that are different from natural diamonds, we hope this new device will be a valuable tool for retailers to help their customers make informed purchase decisions.
“As the retail prices between natural diamonds and LGDs continue to diverge, it’s increasingly important that consumers can be confident in the integrity of their natural diamond purchase.”
The latest tool follows the launch of another diamond verification instrument, AMS Micro, last February.
The device offers rapid, automated screening of large volumes of the smallest melee diamonds.
De Beers said the first batch of devices will be ready for distribution later this year.
Mathew Nyaungwa, Editor in Chief of the African Bureau, Rough&Polished