The World Jewelry Confederation (CIBJO) released the first of its Special Reports promoting “the ultimate expression of love, friendship and peace” in the industry before its annual congress takes place in Shanghai on November 2-4.
The report, prepared by the CIBJO Marketing and Education Commission, urges the industry to conceptualize new statement pieces that embody global peace and harmony.
“As we stand at the confluence of tradition and innovation, the role of the jewellery industry in expressing and promoting these universal values becomes ever more significant,” says Jonathan Kendall, head of the Commission.
“It’s an endeavour requiring not only creativity and craftsmanship, but also a profound understanding of the universal symbols that resonate with humanity’s deepest aspirations for unity and tranquillity.”
According to CIBJO, a multi-faceted approach that is successful in leveraging modern digital platforms, alongside traditional media, is essential from a marketing perspective. Such strategies should aim not just to sell a piece of jewellery, but “to invite consumers to be part of a global movement towards love and peace.”
“Through conscious practices and meaningful engagement, the industry has the potential to contribute to a legacy of positive change, proving that the true value of jewellery lies in the beauty it brings to the world, both inside and out,” Kendall added.
Theodor Lisovoy, Managing Editor, Rough&Polished
