New Kierge Jewellery House, an ART Kierge brand, combines the ethnic codes of the northern people with modern design.
At the end of August, the Yakutia Republic based jewellery company successfully presented its new collection at the international festival Ethnofashion - Meanings, held in St. Petersburg.
"My Family" collection reflects the rich history of memory, roots and the power of the earth, where jewellery and clothing form a single harmonious whole and become a reflection of the inner world of a woman.
Authors of the concept are Galina Pavlova, Chairman of the Jewelers of the Arctic association, director of the Kierge Jewellery House; ethnic designer Sargylana Barakhova-Ymyy; and master jeweller Gennady Gavriliev.
The Ethnofashion - Meanings festival brings together designers and artists from all over the world and serves as a platform for cross-cultural dialogue. This year, one of the main discussion topics was Russian designers entering international markets.
Following the festival, the Kierge Jewellery House received an honorary invitation to participate in the Investment Forum in Dubai, where it will represent Russian Ethnofashion at a global meeting of industry leaders, investors and cultural representatives from all over the world.
Such projects help Russian brands open new horizons and enter the Dubai market, where interest in eco-friendly and meaningful fashion is growing. For ART Kierge, this participation will be an important step in development and promotion, as well as in demonstrating northern ethno-design in the international arena and strengthening its position in the global cultural space.
Galina Semyonova, Editor in Chief of the Russian Bureau, Rough&Polished
