ALROSA showcased a collection of diamond jewellery to the CEO of the Russian Export Center (REC) and the governor of the Smolensk Region.
Each item from the collection features ALROSA’s Russian cut diamonds. Both cutting and manufacturing of jewellery were done at the Kristall enterprise, an ALROSA subsidiary, located in Smolensk.
Following the meeting, ALROSA and the REC agreed to work together to promote the company's jewellery products, including on global markets. In particular, the REC expressed its readiness to work out formats for promoting ALROSA brands on relevant markets.
"Joint work with the REC will be an important step in developing exports and promoting ALROSA products in the international arena," ALROSA noted.
Earlier, the governor of the Smolensk Region Vasily Anokhin reported that ALROSA had fully moved its jewellery production to the region.
“All final products, final jewellery items will now come out of Smolensk - that is, both diamond cutting and all jewellery manufacture,” he explained.
Theodor Lisovoy, Managing Editor, Rough&Polished
