Forevermark, an international diamond jewellery brand established in 2008 and a subsidiary of the De Beers Group, is expanding its footprint in India. In early November, the brand opened a new boutique at the Gold Souk Mall in Gurugram, located in the northern part of the country.
The addition of this new retail location strengthens the brand’s position in the Indian market, where there is a growing demand for exquisite jewellery and natural diamonds. Customers are increasingly seeking unique pieces, whether for everyday wear, as gifts, or for special occasions.
The boutique, launched in partnership with Vismay Jewels, features Forevermark collections such as Icon, Avaanti, and Milliemoi, alongside solitaire pieces, bridal collections, occasion wear, and jewellery designed for daily use. The opening comes just ahead of the festive and wedding season, a period that traditionally sees a surge in demand for diamond jewellery.
According to Mallikarjuna Reddy Yarabolu, managing director of Forevermark (De Beers India Pvt. Ltd.), Gurugram is an important market for the brand, given its customer base and rising interest in fine jewellery. He added that the new boutique would make collections featuring natural diamonds more accessible to customers in Delhi and throughout North India.
He also highlighted Forevermark’s diamond authentication process, under which each diamond is selected for its quality and carries a unique inscription.
Hélène Tarin, Editor-in-Chief of the Asian Bureau, Rough&Polished
