New Insights on How Millennials and Gen Zs Like to Shop

(jckonline.com) - The Cassandra Report, an ongoing study of emerging trends, generational insights, and youth behaviors, has released its annual Cassandra Report: SHOP study - offering a handful of data-backed new insights into how teens and twentysomethings like to shop. Emily Anatole, Cassandra’s associate insights director, told JCK that one of the biggest revelations from the fresh findings was that young consumers aren’t just looking for brands and experiences that are visually cool - an assumption many retailers make in the age of slick Instagram photos. They’re also “craving shopping experiences that provide them with a sense of community,” she says. “Today’s youth don’t just turn to brands to browse and buy, but rather, they look for brands to create togetherness.”