Is Tiffany Changing Too Fast—Or Not Fast Enough?

(jckonline.com) - Does Tiffany need to change? Clearly. “Walking into the Tiffany & Co. flagship location on Fifth Avenue in New York City…it’s hard to tell exactly what time period it is, with the wood paneling, brown carpets, and grandfather clocks,” wrote Chavie Lieber this week in Racked. “The interior hasn’t been updated much the last several decades; it doesn’t look all that different than it did in Breakfast at Tiffany’s.” Of course, for many, that old-world vibe is part of its charm. But today’s consumers live in a world where change is constant and omnipresent, and “old world” no longer has the same attraction it once did. Millennials, with their squeezed budgets and casual tastes, are not natural Tiffany customers. The brand also has less cultural resonance - Breakfast at Tiffany’s came out 56 years ago.