(idexonline.com) - Russian diamond mining giant Alrosa appears to be among industry players which have been impressed with the success of De Beers' Forevermark diamond brand. Alrosa plans to start marketing Russian diamonds with pilot programs in several major markets, according to CEO Andrey Zharkov in comments made at last week's International Diamond Week in Israel. It will be the first time that the company has ever run such a project as it seeks to test the waters. Zharkov's comments seemed all the prescient, coming just days before De Beers announced that Forevermark has passed a milestone, now being available in more than 2,000 retail outlets worldwide.
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Today
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