(business-standard.com) - With its Forevermark brand launched in India, De Beers targets young India to boost its sales of diamond ornaments and solitaire. Speaking on the sidelines of India International Jewellery Show (IIJS) 2019, Paul Rowley, executive vice-president, De Beers Group, said, “The ongoing US–China trade war has provided a good opportunity to tap immense of unexploited opportunity in India with its young, vibrant, and enthusiastic people exist here to gift a piece of diamond.”
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