(womensjewellerynetwork.com) - Perfect hair, straight teeth. Smiling faces and soft focus. Yep, you’ve got it. Another advert promoting diamonds in a bid to grasp some kind of sale from 20 and 30-something shoppers. I can’t concentrate on the images. Because the alarm bells keep sounding. Who are these people? Because they’re certainly not me; nor are they my friends, colleagues or family. Sure, Tiffany & Co.’s recent campaign for its Tiffany True engagement ring dared to try something new, at least in its recruitment of real-life couples to star in the minute-long ad. But, a few seconds in and it all unravels: they’re conventionally attractive, mostly white, and the scenes irritatingly saccharin. The chance for Tiffany to show real couples, in real love, with a real diamond ring to symbolise their relationship was overlooked entirely.
News
Tharisa signs PGM offtake deal with Valterra Platinum, expands chrome collaboration
South Africa’s Tharisa has entered a binding arrangement for the sale of PGM concentrate to Rustenburg Platinum Mines, a subsidiary of Valterra Platinum, effective 1 January 2027.
Today
Botswana, De Beers suitor near deal on ownership stakes – report
Botswana and a consortium leading the race to acquire De Beers are close to agreeing on their future ownership stakes, potentially clearing the way for Anglo American to exit the diamond miner, according to Bloomberg.
Yesterday
Petra Diamonds subsidiary ordered to wind up over unpaid tax
Petra Diamonds has confirmed that a winding-up order has been made against its wholly owned indirect subsidiary, Petra Diamonds UK Treasury Limited (PDUK Treasury), following a petition by HM Revenue & Customs.
Yesterday
LVMH’s watches & jewellery division revenue rose 8% in the first nine months of 2026
The Watches & Jewellery division of the French conglomerate LVMH, home to over 75 world-renowned luxury brands, recorded an 8% organic revenue growth during the first nine months of 2026 thanks to strong jewellery demand, despite a challenging economic...
Yesterday
Russian companies to increase investment in PGM exploration by 17% in 2026
In 2026, Russian companies will increase their investment in the exploration of platinum group metals (PGM) by 17%, with the total reaching nearly 2 billion rubles ($23 million), the Russian Ministry of Natural Resources and Environment...
Yesterday
