No Room For Snobbery

(idexonline.com) - Are you a diamond snob? I'm not asking whether you want them bigger, brighter and beautifuller. I'm asking a different question. I'm asking how you feel when you hear about precious stones being exploited far beyond the traditional world of jewelry? Two stories caught my interest in recent days. The was first was about a US rapper called Gucci Mane having porcelain veneers fitted to his teeth, encrusted with $250,000 of diamonds. The second was about an Australian goldsmith called Colin Burn, who created a chess set worth $4m out of diamonds, pearls and sapphires. You're either nodding your head in approval, or shaking it despair at this point. Diamonds thrive on the position they achieved back in the days of Cecil Rhodes, and which they've sustained until now. Wince if you want to when you see them plastered onto a gadget or fashion accessory, but remember they're fighting the PR battle for you.  So there's no room for snobbery.