(diamonds.net) - De Beers is no stranger to changing strategy. Throughout its 130-plus-year history, the company has often adjusted its approach, sometimes with just a few tweaks, and on other occasions with radical consequences for the diamond market. Its next incarnation implements a bit of both as the company aims to emerge from the Covid-19 crisis a sleeker, more flexible and more tech-savvy organization that it hopes will increase the efficiency of the diamond supply chain.
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