(pymnts.com) - Carat, cut, color and clarity. They’re known as the “four Cs” of diamond evaluation – and soon, this most luxurious of luxury goods could be adding a new C: commerce. Well, eCommerce, to be more exact. Diamonds are starting to find a reliable online stage as the digital shift sweeps them into the new consumer channel of preference. “The internet has evolved the sales process quite a bit,” Jeff Becker, owner of new eCommerce entry D.NEA Diamonds, told PYMNTS. “There are now quite a few reputable online vendors of diamonds. The pricing is very aggressive compared to jewelry stores, due to lower overhead and broader reach. As consumers get more sophisticated and educated, they are becoming more comfortable buying based on specifications and photos online. This is putting pressure on some physical retail stores and driving the online folks to compete aggressively for a growing slice of the business.”
News
Botswana, De Beers suitor near deal on ownership stakes – report
Botswana and a consortium leading the race to acquire De Beers are close to agreeing on their future ownership stakes, potentially clearing the way for Anglo American to exit the diamond miner, according to Bloomberg.
Today
Petra Diamonds subsidiary ordered to wind up over unpaid tax
Petra Diamonds has confirmed that a winding-up order has been made against its wholly owned indirect subsidiary, Petra Diamonds UK Treasury Limited (PDUK Treasury), following a petition by HM Revenue & Customs.
Today
LVMH’s watches & jewellery division revenue rose 8% in the first nine months of 2026
The Watches & Jewellery division of the French conglomerate LVMH, home to over 75 world-renowned luxury brands, recorded an 8% organic revenue growth during the first nine months of 2026 thanks to strong jewellery demand, despite a challenging economic...
Today
Russian companies to increase investment in PGM exploration by 17% in 2026
In 2026, Russian companies will increase their investment in the exploration of platinum group metals (PGM) by 17%, with the total reaching nearly 2 billion rubles ($23 million), the Russian Ministry of Natural Resources and Environment...
Today
Diamond jewellery sales in India set to increase 15% - 20% on sharp rise in gold prices
Indian diamond jewellery retailers anticipate a 15% - 20% increase in sales during the 2026 festive season, driven primarily by the sharp rise in gold prices which prompts consumers to consider diamond jewellery in more affordable price range...
Yesterday
