(jingdaily.com) - China is cracking down on livestreaming in an effort to ramp up Internet censorship and rein in tech giants. The announcement on November 23 comes after a surge of spending on platforms run by Alibaba and Kuaishou, sparked by the COVID-19 pandemic. Under the new regulations, hosts and gift givers will be required to register their real names and social credit codes. Platforms must submit regular reports to local authorities, noting when celebrities and foreigners livestream and giving a two-week notice before any big, livestreamed e-commerce events. Most drastically, the rules also limit the total spending by any single user and bans teenagers from gifting altogether, curbing a major revenue source for the industry.
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