Brilliant Luxury Substitutes: The Case for Lab-Grown Diamonds Ain’t Flawless… but It’s Pretty Damn Good

(jingdaily.com) - First things first, while consumers worldwide are not getting married as much or are getting married later, the traditional use of diamonds will be under pressure, as traditional bridal products come across as sexist and outdated to a younger generation. Mined diamonds have many advantages though, don’t get me wrong. First, given the tremendous cost deflation in lab-grown diamonds, you might want a diamond ring to hold some value over time. If you purchase a USD20k ring with a lab-grown diamond and the industry proves to be a race to the bottom in terms of prices, how will you feel about that same ring being worth half the price the following year? Second, flawless has no charm: your knowing that all-natural diamonds are one of a kind while fabricated diamonds are flawless is not great from a marketing point of view. Presumably, you would like your stone to be unique. There are however three big reasons lab-grown diamonds have had some traction.