(howstuffworks.com) - If you've ever heard the slogan "A Diamond Is Forever," then a 1940s marketing campaign is still doing its job. The line was coined by De Beers Group, a jewelry company credited with almost single-handedly popularizing diamond engagement rings. De Beers spent decades building a global empire (some would call it a "cartel") around diamond mines in countries like South Africa. So why did they purchase more than 3,000 square miles, or 7,770 square kilometers, of Atlantic seafloor near the coast of Namibia in 1991? Simple: Not all diamonds are found on dry land. Many turn up in sediments below the ocean's surface. You just have to know where to look.
News
Diamond jewellery sales in India set to increase 15% - 20% on sharp rise in gold prices
Indian diamond jewellery retailers anticipate a 15% - 20% increase in sales during the 2026 festive season, driven primarily by the sharp rise in gold prices which prompts consumers to consider diamond jewellery in more affordable price range...
Yesterday
South Africa mining output falls 12.7% in August on weak PGMs, coal and iron ore
South Africa's mining output declined 12.7% year-on-year in August, according to Statistics South Africa, with platinum group metals, coal, and iron ore accounting for the largest negative contributions.
Yesterday
Aterian expands copper footprint at Azrar project in Morocco
Aterian has identified multiple copper showings and substantially expanded the known mineralisation footprint at the Amane Target of its 85%-owned Azrar Copper-Silver project in Morocco, following initial exploration fieldwork.
Yesterday
Russia’s Ministry of Natural Resources identifies region with largest platinum and palladium deposits
Russia retains second place globally in terms of platinum and palladium reserves, while the largest deposits of these metals are concentrated in Krasnoyarsk Territory, according to the Russian Ministry of Natural Resources.
Yesterday
Tharisa meets FY2026 guidance, Karo Platinum fully funded as net debt swings to $51m
Tharisa has reported full-year production in line with guidance for both platinum group metals (PGMs) and chrome concentrates, while confirming its Karo Platinum project in Zimbabwe is now fully funded following a $300 million bond issue.
13 october 2026
