(forbes.com) - It started out as what appeared an April Fool’s Joke. A post on the official Instagram @tiffanyandco account announced Tiffany’s new “house” color: #TiffanyYellow. It took the internet by storm, garnering nearly 500,000 likes. Of course, it had to be a joke since nobody would dare touch the official trademarked robin’s egg Tiffany Blue color which is more than a brand icon but the brand’s sacred cow. It turns out, however, that Tiffany Yellow is indeed a new house color for a popup installation at its Beverly Hills store on Rodeo Drive. Out went the Tiffany Blue color scheme and in came yellow furniture, fixtures, even boxes and bags to showcase a temporary collection of yellow diamond jewelry including the 130 carat “Tiffany Yellow” diamond.
News
Diamond jewellery sales in India set to increase 15% - 20% on sharp rise in gold prices
Indian diamond jewellery retailers anticipate a 15% - 20% increase in sales during the 2026 festive season, driven primarily by the sharp rise in gold prices which prompts consumers to consider diamond jewellery in more affordable price range...
Yesterday
South Africa mining output falls 12.7% in August on weak PGMs, coal and iron ore
South Africa's mining output declined 12.7% year-on-year in August, according to Statistics South Africa, with platinum group metals, coal, and iron ore accounting for the largest negative contributions.
Yesterday
Aterian expands copper footprint at Azrar project in Morocco
Aterian has identified multiple copper showings and substantially expanded the known mineralisation footprint at the Amane Target of its 85%-owned Azrar Copper-Silver project in Morocco, following initial exploration fieldwork.
Yesterday
Russia’s Ministry of Natural Resources identifies region with largest platinum and palladium deposits
Russia retains second place globally in terms of platinum and palladium reserves, while the largest deposits of these metals are concentrated in Krasnoyarsk Territory, according to the Russian Ministry of Natural Resources.
Yesterday
Tharisa meets FY2026 guidance, Karo Platinum fully funded as net debt swings to $51m
Tharisa has reported full-year production in line with guidance for both platinum group metals (PGMs) and chrome concentrates, while confirming its Karo Platinum project in Zimbabwe is now fully funded following a $300 million bond issue.
13 october 2026
