(thenationalnews.com) - Pandora, the Danish company that makes more jewellery than any other in the world, most of it inexpensive, announced in May that it will no longer sell mined diamonds, instead switching to exclusively laboratory-made stones. “They are as much a symbol of innovation and progress as they are of enduring beauty, and stand as a testament to our ongoing and ambitious sustainability agenda,” said chief executive Alexander Lacik, who announced the launch of Pandora’s Brilliance range of jewellery featuring lab-grown diamonds. The diamond industry, however, is not happy about Pandora’s claims and leading industry organisations published a swift rebuke, objecting to a “false and misleading narrative” in the Pandora announcement, “which positioned laboratory-grown diamonds as an ethical choice versus natural diamonds”.
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13 october 2026
