Ken Gassman, an analyst of IDEXOnline, points to the importance of women, who are independent in selecting and purchasing adornments, for the jewelry business. DeBeers, J. Walter Thompson, Hearts on Fire, and other jewelry suppliers and marketers have long been trying to attract merchants’ attention to this fact.
The figures from the U.S. Bureau of Labor Statistics show that more women are working, and they are making more money than ever. The wage gap between males and females is shrinking. So it is essential that these young, wealthy, fashion-forward females come into jewelers’ view. The gender wage disparity coming to naught, according to Gassman, means that female workers have just about as much money to spend as their male counterparts. Moreover, this amount may even be higher - according to the statistics, men are more often responsible for household expenses such as the mortgage and other credit payments, while females tend to have more discretionary income.
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