Udi Behr is the most popular jewelry manufacturer, whose marketing policy is based on addressing sex minorities. His actions meant to stress his brand’s involvement in the fight for LGBT rights are the major component of information related to his company. On June 4, Udi Behr together with the Matthew Shepard Foundation is going to kick off a U.S.-wide one-month campaign in protection of sex minorities at The Abbey, a famous West Hollywood gay club.
According to the press release of his company published at Diamonds.net, at 8 p.m., gay couples from around the U.S.A. will tie the knot in an event officiated by the Mayor of West Hollywood and witnessed by Judy Shepard. Couples will be wearing the Matthew Shepard Erase Hate pendant courtesy of Love and Pride jewelry designer, Udi Behr. The Love and Pride Web site is the first online jewelry destination for people who believe in equality, diversity and tolerance for all, the press release underlines.
Behr created the pendant for Judy Shepard, in memory of her son, Matthew, who was the victim of a brutal anti-gay hate crime in Wyoming ten years ago (this was a well known case in America turned into a source of many movies and songs, including Elton John’s American Triangle). All the net proceeds from sales of the pendant will be remitted to the Matthew Shepard Foundation.
News
DMCC forms education partnership with HRD Antwerp
The Dubai Multi Commodities Centre (DMCC) has announced a new education partnership between the Dubai Design Academy and HRD Antwerp, Europe’s leading authority in diamond and jewellery grading, to expand access to internationally recognized...
Today
Rio Tinto’s diamond production drops by 68% following Diavik closure
Rio Tinto’s diamond production fell by 68% during the first nine months of 2026. This decline follows the closure of the Diavik mine in Canada’s Northwest Territories this March after 23 years of operation due to its depletion.
Today
Ghana sets 2030 deadline to end raw mineral exports
Ghana's President John Mahama has set a target to halt all exports of unprocessed minerals by the end of the decade, as the West African nation seeks to capture more economic value from its natural resources, African Business has reported.
Today
A rare 9-carat pink diamond goes on display after 100 years of its theft
A rare nine-carat pink diamond, stolen from a French château nearly 100 years ago, has been unveiled to the public for the first time.
Today
Huayou Cobalt secures 50% interest in Ghana’s Ewoyaa Lithium Project
Atlantic Lithium has completed a novation agreement between Elevra Lithium and Zhejiang Huayou Cobalt, transferring Elevra’s rights and interests in the Ewoyaa Lithium Project and the broader Ghana portfolio to Huayou.
Today
