From Tulips to Diamonds – Wealth Preservation Asset Needs

(ehudlaniado.com) - In the past few weeks, we have been talking a lot about the fundamentals of diamonds as a potential wealth preservation asset, and about what it would take to form such a market. This week, I want to touch on the why, specifically from the perspective of buyers. The diamond market I’m envisioning, a spot market for polished diamonds, does not exist in a vacuum. To be viable it must satisfy a need, otherwise buyers, traders, financial firms, banks, and private individuals won’t buy diamonds as a wealth preservation asset. These needs must be met because we are not simply looking to generate a sale. We want to discover, create, arouse, and satisfy customer needs. There are three main needs that can and should be addressed.