Why Poor Digital Experiences Drag Retail Customer Service Down

(gemkonnect.com) - Creating an in-store environment that wows customers is not a sprint, but a marathon. It takes time, effort and persistence to ensure that when a customer walks through the door they feel valued, inspired and, crucially, happy to part with their hard-earned money. Perhaps you have invested significant funds into quality staff training? Or dedicated hours to training each staff member personally on the experiential values of your business? All jewellery retailers agree that repeat custom is reliant upon quality customer service and reputation. However, many retailers forget these same principles apply to their websites and digital platforms. The value of a fantastic in-store experience can be swiftly lost with poor quality design, lacklustre images and complicated navigation online. Just as a talented sales associate would guide a customer round a store, a website needs to do the same.