The Case for Transaction Prices – Evolution

(ehudlaniado.com) - The market for high-end diamonds is well established. I have bought and sold many such diamonds during my career in the diamond industry, and have successfully sold diamonds for record prices. One thing you always see with buyers is how they study the market. They know a lot about the diamonds they are thinking of buying, and have intimate knowledge of the price trends of these diamonds, even though they are not diamond industry professionals. This is not surprising considering the amount of the purchase, yet there is an important lesson here: making these large transactions requires having detailed information to make an informed decision. Now, let’s take this type of trade to a different group of diamonds: white goods, one carat and larger, VS and better clarities, F color and better, excellent make, and no florescence. These diamonds are not often bought at auctions at Sotheby’s or Christie’s, yet offer a very interesting opportunity for buyers that are interested in the benefits of buying diamonds for economic reasons, but don’t have the financial means to purchase a 5-carat D/FL triple X diamond. This is an untapped market that we can develop.