Vital Mission For The Industry: Telling The Story Of The Good Diamonds Do

(idexonline.com) - Diamonds do a great deal of good. Of that there can be no doubt, but do the end-consumers know it? I can't claim to have carried out any scientific polling of the public, but purely based on conversations with family, friends, acquaintances and strangers over the course of many years, the answer is fairly clear: they don't. It's been said many times before, but it deserves to be repeated, that the diamond industry does not do enough to inform consumers about the benefit that diamonds bring to families across the globe. And that leaves the playing field empty for some companies in the lab-grown sector, for example, to claim that natural mined diamonds are somehow destructive: that's to say they cause environmental damage, they lead to conflicts and are mined using slave labor. Without a response from the mined, natural diamond industry, the unknowing consumer is left with little choice but to believe such claims.