Technology in Diamonds – Retail

(ehudlaniado.com) - The growing influence of the millennial generation on diamond jewelry sales has forced retailers to find new strategies and technologies to adapt to the changing way people are shopping. For the most part, retail diamond jewelry sales are still largely conducted face-to-face, with a relationship established between a salesperson and a customer. However, this is changing quickly, and change has necessitated some new tools for both buyer and seller to influence the interaction. In my final series of articles exploring how technology has come to influence our changing industry, let’s take a look at some of the breakthroughs being used in diamond jewelry retailing.