E-Commerce Site Memo Lets Consumers Try Before They Buy

(nationaljeweler.com) - Debra LaBudde has decades of experience advising companies on new and unexploited markets. So when she founded her own company last year, she focused on what she contends is just such an opportunity: fine jewelry. “I think there’s kind of an untapped market, believe it or not, for fine jewelry,” LaBudde explained. “(I saw) an interesting opportunity in the marketplace that, in my mind, hasn’t been well served, and that ultimately could create a larger market.” Memo is LaBudde’s answer to what she feels is missing in single-channel retail models—the tactile, personal access to jewelry that is found in a brick-and-mortar experience, coupled with the convenience and accessibility of online shopping. Memo’s “complimentary home try-on” period bridges this gap.