Affluent Millennials Favor Tiffany and Rolex, Represent Growing Luxury Market

(jckonline.com) - Affluent millennials favor traditional luxury brands like Rolex and Tiffany, but also seem predisposed to high-end brands that engage in content marketing, a new survey by MVI Marketing found. The survey polled nearly 1,000 consumers, from 25 to 40 years old, with a household income of $80,000 and higher. Among jewelry brands, Tiffany took the top spot, followed by Cartier, Pandora, Chanel, Gucci, Harry Winston, Bulgari, David Yurman, Hermès, and Tacori. When asked for favorite watch brands, respondents picked Rolex, followed by Apple, Omega, Cartier, TAG Heuer, Piaget, Patek Philippe, Breitling, Jaeger-LeCoultre, and Chopard. With the exception of perhaps Apple and Pandora, those are mostly traditional names that reflect their high brand awareness. Other generations would like also pick Tiffany and Rolex, admits MVI CEO Marty Hurwitz.