(jckonline.com) – In late March, 21C Jewelry Solutions announced that Kristin Cherry Jackson had joined the consultancy. Cherry Jackson used to work for Amazon.com as a senior category merchant manager for jewelry. To understand her job, you have to realize that Amazon sells in two ways. The first is through standard Amazon retail, where you order direct from the company. The second is through third-party sellers. Cherry Jackson worked with third-party jewelry sellers, which included everyone from big chains to manufacturers to mom-and-pop jewelry stores. Though it’s often been unclear how committed Amazon is to the jewelry category, she assured me that, “in Amazon’s opinion, everything is a growth area. It’s all about being a one-stop shop, and if it doesn’t have something, it failed.” Here are her insights into how the e-colossus works with its third-party jewelry sellers.
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