(Rapaport) - In the heyday of “A Diamond Is Forever,” consumers responded strongly to slogans and instructive advertising. As social media has influenced a more interactive dialogue between businesses and their customers, that is no longer the case. Today, consumers respond to innovation. In an age of unprecedented creativity and development, the jewelry industry has been lagging behind. While sales in the US have grown in the past few years, the sector needs to innovate more to sustain — and improve — its share of consumer spending, according to Gina Drosos, CEO of Signet Jewelers.
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