A Tale of Two Millennials: India and China

(jingdaily.com) - Today’s 1.8 billion millennial population, the 22 to 37-year-olds just reaching their peak spending bracket, makes up the world’s most powerful consumer group. They are the core business of most of the world’s companies; they dictate the design and marketing of most products and services worldwide. Millennials in China (415 million) and India (440 million) make up 47 percent of the world’s millennial population, and together, they’ll be the leading authors of our 21st-century narrative. However, despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Chinese millennials, for instance, have larger average disposable incomes, but other distinctions also set them apart.