(IDEXonline) - I have been looking this week at predicted marketing trends, and while there are very many forecasts – especially as we head into the new year – I have tried to boil them down to some main ones. It seems that buyers – especially younger buyers such as the much pursued Millennial demographic – are big on video and the so-called authentic marketing voice. Buyers are increasingly seeking authenticity when online and video is seen as a mean of making a real connection with the audience.
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